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ADVERTISING AND PROMOTION MANAGEMENT (MKTG 4175)17.Mackenzie, Scott B., Richard J. Lutz, And George E. Belch (1986), “The Role Of Attitude Toward The Ad As A Mediator Of Advertising Effectiveness: A Test Of Competing Explanations” Journal Of Marketing Research, 23 (2), Pp. 130-143. 2th, 2024ADVERTISING AND PROMOTION MANAGEMENT (MKTG 4175 ONLINE)Responses And Advertising Effectiveness," Journal Of Advertising Research, 27 (October-November), 54-62. 17.Mackenzie, Scott B., Richard J. Lutz, And George E. Belch (1986), “The Role Of Attitude Toward The Ad As A Mediator Of Advertising Effectiveness: A Test Of Competing Explanations” Journal Of Marketing Research, 23 (2), Pp. 130-143. 4th, 2024Integrated Advertising, Promotion, And Marketing ...Communications Marketing Communications | ISBN:0702165093 | Six Marketing Communication Toolsadvertising, Personal Selling, Sales Promotion, Direct Marketing, Public Relations, And Sponsorshipare Reviewed In This Text For South | 578 Pages | 2004 | Ludi Koekemoer, Steve Bird | Business & Economics 4th, 2024.
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